Taking Pride

By Luke Bull - PR Account Director

As I write, we are keeping our fingers crossed that this Friday our shortlisted entry in the CIPR Midlands Pride awards will be announced as the winner of the internal communications category.

Apart from the industry kudos this would bring, it would be true independent recognition of a campaign that saw us create a powerful communications programme which has made a real difference to how employees of our client Saint-Gobain PAM UK view their role in delivering the vision of the business.

The creation of the campaign followed a brand review which was seen as an opportunity to transform Saint-Gobain PAM UK from a manufacturer to a customer service-led organisation with the ultimate goal of achieving world class customer satisfaction.

The management of the company – a leading manufacturer of iron water, sewer and drainage pipes and access covers and a long-standing Wyatt client – realised that commitment and support from employees was vital to achieving this goal.

Our response to the client’s brief was an extensive programme around the theme of a journey from ‘Good to Great’.

The campaign gave our creative team free rein to display their talents, through a range of posters, mugs, folders, entry forms and post boxes for the ‘1st Choice’ awards scheme.

This scheme encourages employees to nominate colleagues who have gone the ‘extra mile’ to receive an award. In fact by this reckoning they have done the equivalent of around 20 marathons – with 500 nominations received in the first year. Not bad for a company with only 400 employees!

Both the company’s MD and HR advisor were delighted with how well Good to Great has been received – and so were we! So keep your fingers crossed for us on Friday – and watch this space to find out how we got on...