We are delighted to announce that Advantage West Midlands has appointed Wyatt International to deliver creative and communications support for the region’s European Regional Development Fund Programme (ERDF).The West Midlands has been awarded €400 million ERDF under the current programme until 2013 to create more jobs and boost the region’s competitiveness. The programme is called ‘Investing in your Future’ and Wyatt has been appointed to bring the strap line to life through a series of communications materials to attract potential bidders and raise awareness of the benefits of the funding.
Commenting on Wyatt’s appointment, Sarah Duggan, Communications Executive, Partnerships and Communications Directorate, Advantage West Midlands, comments:
“The communications strategy is critical in delivering the ERDF programme in the region because it helps us not only to attract potential bidders but also to communicate important messages about the impact of the funding and delivery of projects. We were really impressed by Wyatt’s understanding of the brief and their creative treatment which will give the ‘Investing in your Success’ programme a strong visual identity through newsletters, an annual report and bidding round announcements.”
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