The 140 character micro-blogging site has gone from strength to strength in recent years. B2C brands have been utilising Twitter to deliver exclusive offers and competitions to their customers, offering customer service, and generally keeping abreast of the online buzz.
As more and more people sign up to answer the question ‘What’s happening?’, and as digital campaigns get bigger and more creative, the scope for B2B companies to benefit from Twitter has grown.
The key question for many B2B companies that have not yet taken the step to join the site, is why should they? What does Twitter really offer that cannot be found elsewhere?
The answer to that is a multi-faceted one. It is not necessarily what Twitter can offer you, and more what your company could offer others. Establishing your company as a thought leader is no longer something reserved only for articles in B2B magazines. In just 140 characters or less on Twitter, it is possible to demonstrate your expertise to users who are logging on solely to receive this kind of information. Along with this, Twitter is also offering the opportunity to give your brand a personality. This can be particularly beneficial when forging relationships with prospective customers on the site, along with your target journalists and publications.
Twitter is a fantastic means of observing what your competitors are doing, along with offering a live feed of what industry topics or issues are being discussed by big players in your arena at any given time.
It's important to remember that creating a Twitter profile for your business is not simply a case of a few clicks and you’re up and running. As with any campaign, it is integral to formulate a careful plan; no online presence is better than a poorly maintained one. It is important to gain an understanding of what you want from the platform before you launch yourself on to it.
If developing a Twitter plan is causing more confusion than breeding creativity for you, or if you’d like to look further at your online opportunities with a team who know how to maximise your potential, pop round to Wyatt HQ and we’ll see if we can help. And to those of you who are already grasping the benefits that this platform has to offer, please follow us @WyattIntl and be sure to say hello.
